What you missed about Cimalp in 2022!
In 2022, the French brand Cimalp was highlighted on multiple occasions for its entrepreneurial spirit, the performance of its athletes, and the quality and values embodied in its clothing. The brand also regularly has its products tested by specialists — whether hikers, trail runners, mountain professionals, journalists or specialist bloggers. These tests drive continuous improvement of outdoor equipment and keep pushing Cimalp towards the summit. Browse this press review for all the articles and reviews published in 2022 about this fast-rising Drôme-based company!An expert in the world of the mountains
Specialising in mountain clothing and accessories as well as outdoor sports since 1964, Cimalp has stood the test of time and continues to shine in the competitive outdoor market today. The French brand has never lost sight of its mountain DNA, thanks to its expertise and its technical, durable equipment designed to serve mountain enthusiasts and lovers of the great outdoors.
Read it in the specialist press!
Montagnes magazine
The journalists at the leading magazine for hikers and mountaineers, Montagnes magazine, regularly put Cimalp's clothing and accessories to the test. Summer such as winter they "live their mountain passion to the full, whatever the season" and share their field reports after several weeks of testing. Available in print and online!
Trek magazine
More of the same — and just as good! Trek magazine puts the spotlight on gear testing to best support hiking and trekking enthusiasts. Shorts, trousers, fleece jackets or even base layers, where you'll find all the comparisons to help you choose the best gear.
Outlines Mag
This magazine, published by Le Dauphiné Libéré, covers mountain sports across all outdoor disciplines — trail, hiking, ski touring, mountain biking — there's something for everyone!
What specialist bloggers and YouTubers have to say
I-trekkings
Now recognised for the quality of its content, i-trekkings.net has established itself as the go-to blog to follow. Focused on long-distance hiking routes, the site launched by Grégory Rohart features over 2,500 itineraries on foot, by bike, by kayak and on skis. It is also community-driven, with a gear testing section based on contributions from seasoned, experienced hikers.
Hiking shoes 365 X-Hiking Women's (also available in a Men's version), the extreme cold synthetic down jacket Himalayan, merino wool tops Clapier and Aiglières, or the technical mountain trouser Rockfit and the eco-designed t-shirt made from 100% recycled polyester Impact, have been approved out in the field!
Dimitri Elledge and Alexis Brus
Dimitri Elledge, the young YouTuber with 100,000 subscribers took our gear all the way to Corsica on the famous GR20 which he completed in 8 days. Passionate about nature and woodworking, he shares hiking tips and even survival and bushcraft advice. He also delivers his top outdoor gift picks for winter, with a special mention for his favourite: the Jorasse fleece.
Randozone and Trace ta route
Beyond hiking, these two blogs also offer advice and reviews covering travel, cycling and evengear to get started with cross-country skiing.
They shared their views on Cimalp clothing, including the lightweight hiking trouser and, for trail, the Fast, the one for ski touring, the Bornand, or the ultra-breathable jacket Cosmiques.
Altitude Rando
The site offering thousands of mountain route descriptions and photos to help you explore hiking destinations also gives advice on choosing the right mountain gear, such as the merino choice for outdoor activities. More content to read on Altitude Rando:
Grab your headphones!
For those who prefer listening to reading, several podcasts offer a deeper insight into the story behind this Drôme-based company. A wide range of fascinating topics is covered: mountain sports, but also innovation, branding, entrepreneurship, and international expansion.
In these two interviews, Lionel Marsanne, CEO of CIMALP, tells the unique story of this brand — one his father acquired in 1991, giving it a second lease of life. The interviews also offer a broader look at the outdoor equipment market in France and Europe, alongside Cimalp's own journey.
Explore the brand's core principles in detail and find out how it has reinvented itself over the past 15 years.
Finally, take a deep dive into data, CRM, acquisition, retention and social media strategieswith this Digital Doers podcast.
A French brand recognised in the press
In 2022, the quality press — both specialist and mainstream — put Cimalp in the spotlight from a variety of angles.Cimalp — the eco side!
Hebdo Echo Drôme-Ardèche — 29 October 2022
Bref Eco
Stay tuned!
And Cimalp — the green side
As for the hiking website, it explores a possible ethical alternative to the use of animal down in down jackets for winter with the Cimalp Himalayan model.
Cimalp, a rising star in the trail world
Historically present in mountaineering and hiking, Cimalp entered the trail running world in 2014. Since then, the French brand has enjoyed a remarkable new ascent, with standout products such as the waterproof-breathable STORM jacket — featuring the patented Ultrashell® technology — and the compressive, stretch 3D-Flex® range. These technologies are regularly put to the test and consistently prove their worth. And beyond its designs and the technical performance of its clothing, Cimalp has built genuine enthusiasm among trail runners and carved out a real identity!Everyone in step with French Montagnard!
Esprit Trail magazine, one of the leading trail running magazines, fell for the "French Montagnard" collection. It was a hit in both the digital and print editions!
And this "French Montagnard" spirit, which has been a huge hit for 2 editions, has recently been extended to a Women's version — great news for the ladies! Especially for readers of Jogging International, the number one running magazine for city and mountain alike.
The footwear market — a major challenge for Cimalp!
Jogging International magazine, the number one running publication, also featured Cimalp in its "shoe showcase" selections for both men and women.
Indeed, Cimalp, which began developing footwear in 2020 (waterproof hiking shoes with interchangeable soles), continued its momentum with running shoes such as the X-Trail, as featured in Running Attitude Mag.
The unmissable Cimalp Tignes Trail!
In 2022, the French brand Cimalp also made headlines by partnering with one of France's famous trail events, held every summer in Tignes. Through the naming rights of the Cimalp Tignes Trail, the internationally renowned resort reaffirmed its confidence in this mountain expert, which has been equipping and protecting outdoor enthusiasts for nearly 60 years. Local press such as the Dauphiné Libéré thus highlights this great sporting event, just like Le P'tit Trailer , La Maison du running leading blogs in the trail world, as well as the unmissable online media platform in this space, Trail Session Mag! For those who missed it, come and conquer the summits in 2023 !Partner of the Valence 5 & 10km races
More recently, the Drôme-based company became the official partner of the Valence 5 and 10 km races. The brand took this opportunity to reaffirm its local roots and its commitment to making outdoor sports more accessible to all. Le V', the city magazine of Valence.
Cimalp on Radio France Bleu too
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Cimalp's trail range — featured in every product selection!
The talented Wider Trail Outdoor magazine carries out numerous product tests across a wide range of outdoor brands throughout the year. It regularly features Cimalp's clothing and accessories among its favourites! They appear in the selection of gear for the UTMB, of best trail running sunglasses, ideal outfits for running in summer such as tights perfect for running in winter. And on top of highlighting technical performance, the French brand doesn't overlook the aesthetic of its designs.
And according to Trail Session Mag, at Cimalp you'll find:
The Run Actu blog, run by Yoann Ory, also praised Cimalp's Storm Pro, ranking it in its Top 3 waterproof jackets for racing! Check out his new blog too Rando Expérience with a bright future ahead.
At the heart of the leading Outdoor podcast!
The runner and podcast host of L'Instant Outdoor, François Hinault, also held out the microphone to several members of the Cimalp Trail and Adventure Team. For those who love great life stories, shared experiences and knowledge, click and tune in! A true connector, François gives the floor to experts who are each more inspiring than the last, helping everyone progress in their outdoor sport practice.
Happy listening.
- Florian Olivier, manager of the Cimalp Trail Team — multi-tasker and hyperactive.
- Laure Desmurs, athlete on the Cimalp Trail Team and a truly seasoned sporting mum!
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Fred Souchon, Cimalp ambassador and mountain rescue officer with the Peloton de Gendarmerie de Haute-Montagne in Chamonix
Let's not forget them!
The much-missed Outdoor Go magazine, dedicated to adventure and outdoor sport, and Vital mag, a women's monthly focused on wellbeing — both of which published their final issues in 2022 — had also championed CimAlp. Thank you, and here's to new adventures ahead!
