The origins of a company and a brand matter more and more in a globalised world where the DNA of products can get lost and become hard to read. That is not the case with CimAlp, which not only roots its origins in a region at the very heart of its core activity — the mountains — and more precisely the Mont Blanc, and built its values around customer satisfaction.
Durability is also a key concern that drives CimAlp to produce resistant, long-lasting garments. Opposed to planned obsolescence, CimAlp designs products to last and to preserve our natural resources as best as possible. Responsible consumption is one of the brand's driving forces — it always designs repairable garments and can carry out repairs for you simply by post, even for the oldest items!
At CimAlp, innovation often stems from curiosity. Free from tunnel vision, CimAlp's development process frequently draws on technological advances from related industries and the latest scientific discoveries. By blazing new trails and constantly seeking to improve its products, CimAlp makes radical innovations and substantial improvements accessible to everyone, for your comfort and your sporting pursuits.
Finally, CimAlp's agility of mind means it can always diversify in line with new trends or respond quickly to emerging needs. Its expertise and ability to stay alert allow it to continually offer customers new products while also constantly refining existing models — even the most successful ones.
The origins of CimAlp
It was an enthusiastic and enterprising mountaineer who founded in the Drôme in 1964, this French SME focused on manufacturing mountain clothing. The CimAlp brand is in fact a contraction of "Cime" (summit) and "Alpes" (Alps): it expresses the brand's fierce ambition to reach the highest peaks and its deep attachment to the great mountain range where the company was born. With a strong mountain heritage, CimAlp has always built its development around making technical clothing accessible to as many people as possible, while guaranteeing genuine comfort in use and maintaining high-level performance. With the growth of mountain sports and outdoor activities, CimAlp quickly broadened its scope beyond traditional mountain disciplines such as skiing, mountaineering and hiking. It developed clothing ranges for freeride, ski touring, snowshoeing, via ferrata and climbing, as well as orienteering, trail, road running, Nordic walking and of course trekking and travel.One goal: customer comfort and satisfaction
CimAlp has a very simple credo: to design only ergonomic garments that free movement. You could almost say that a CimAlp garment should feel invisible — never getting in the way of the hiker's or mountaineer's enjoyment, whether pushing hard on a climb or pausing to take in the view. To achieve this, CimAlp has placed the customer at the heart of its approach, aiming to deliver not only the best technical innovations but to make them accessible to everyone through attractive pricing. Striking the balance between a garment that is both comfortable and technical is no easy feat, but it has allowed CimAlp to forge a deep and lasting bond with the legion of mountain and outdoor enthusiasts who have trusted the brand for decades.
A unique strategy
To meet this challenge, CimAlp chose a strategy very different from its competitors and quickly opted for online sales. This approach cuts out many intermediary distribution costs, making it possible to offer prices below the market average. This strategy also relies on true professionalism in customer service. As an outsider with less brand recognition than some competitors, CimAlp must get every sale right. Free delivery and returns, products presented by specialist experts, and a 2-year warranty on many products have today led to an overall satisfaction rate of 97%. New CimAlp customers are reassured by verified reviews, and returning customers are kept loyal by the quality of the products.R&D at the heart of CimAlp
The cornerstone of growth and development naturally became R&D, enabling the constant creation of new cutting-edge garments. CimAlp now holds numerous patents and develops its products with professionals and experts such as mountain guides, who validate the products or help refine them to best meet users' needs. Furthermore, CimAlp today counts a large base of professional clients — sports doctors, high-altitude mountain guides, ski schools — whose feedback and product testing allow for continuous improvement, driving ever-greater customer satisfaction.Strong values
Over the years, CimAlp has developed strong values that are, in a sense, its signature and its mission statement. Consideration, curiosity, durability and agility are key drivers for every member of this French, family-run company. With a true team spirit, each person places these core values at the heart of everything they do every day. While consideration above all means putting the customer at the top of the company's priorities, this has led to the development of a genuine customer service team that is always available and highly skilled technically. Based in France, it ensures swift follow-up and genuine attention to every detail. Moreover, customer consideration is an essential pillar of the brand's policy — always setting fair prices and selecting the right products.
Durability is also a key concern that drives CimAlp to produce resistant, long-lasting garments. Opposed to planned obsolescence, CimAlp designs products to last and to preserve our natural resources as best as possible. Responsible consumption is one of the brand's driving forces — it always designs repairable garments and can carry out repairs for you simply by post, even for the oldest items!
At CimAlp, innovation often stems from curiosity. Free from tunnel vision, CimAlp's development process frequently draws on technological advances from related industries and the latest scientific discoveries. By blazing new trails and constantly seeking to improve its products, CimAlp makes radical innovations and substantial improvements accessible to everyone, for your comfort and your sporting pursuits.
Finally, CimAlp's agility of mind means it can always diversify in line with new trends or respond quickly to emerging needs. Its expertise and ability to stay alert allow it to continually offer customers new products while also constantly refining existing models — even the most successful ones.
