Every era brings its own challenges. Major climate change, rising mass consumption, overcrowding in natural areas, and cost-of-living pressures. So how can outdoor lovers and mountain professionals balance passion with reason? At Cimalp, our path is clear: “the mountains are changing, and we are evolving with them”.
Surrounding ourselves with committed mountain athletes
Mountain rescue professionals, high-altitude guides, champion climbers, and extreme adventurers make up the Cimalp Mountaineering ambassador team. But beyond representing the French outdoor brand in line with their values, they are genuine mountain lovers, acutely aware of the economic and ecological challenges facing alpine regions. Each in their own way, they are actively engaged and shaping the future of their sport, the ranges, and local communities.
While some, like Fred SOUCHON, a 20-year veteran of the Chamonix PGHM, ensure mountain safety, others venture into it, climb it, and forge their own lines. Among them, Pierrick FINE, 2021 Piolet d'Or recipient, Kilian MONI, member of the French National Mountaineering Excellence Group, and Ilona SERRAR, French Vice-Champion in Ice Climbing, who immediately points out:
“Mountaineering and climbing offer a chance to explore new places and share great moments. They are not polluting activities in themselves if we take care to leave no trace. What harms our climate is travel. We are thinking about how to perform in the mountains without travelling across the globe—using alternative transport, staying longer on-site, and travelling less”.
Cimalp athletes don't just climb mountains—they study and protect them deeply. A new generation of seasoned, thoughtful climbers.
Gearing up sustainably
Adopting a more responsible, mindful approach to outdoor activities is a crucial first step. But caring for the mountains also means choosing equipment thoughtfully.
Since 1964, Cimalp has been developing durable, accessible protective clothing. “Our philosophy is first and foremost to meet the real needs of mountain athletes, rather than chasing novelty in a crowded market, explains Régis Dabo, Head of Product Development. Our users are committed and look for comfort and durability.”
With over 60 years of commitment to mountain enthusiasts, this mountaineering and hiking apparel expert—now recognized among the leaders in French outdoor gear*—is a pioneer in responsible outdoor design: PFC-free water-repellent treatments, and a curated selection of recycled or certified fabrics meeting strict environmental and health standards (bluesign®, Oeko-tex®).
“Today, this responsible approach applies to every new product. We closely monitor fabric waste, traceability, manufacturing conditions, and repairability, continues Régis, echoing the brand's core ethos. Extending product life means reducing environmental impact. In 2025, Cimalp is launching La Réparerie, a dedicated workshop for repairing used apparel—an ambitious CSR initiative with strong social impact. Meanwhile, its new headquarters, Le Refuge, aims to be fully energy self-sufficient.
Choosing the right gear means respecting nature along with your own values and commitments. And it is only together that we can sustainably protect our peaks.
*Ranked #2 in Outdoor E-Commerce by Capital
